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Job Title:                  Sales Consultant                          

Accountable to:      Store Manager       

Provide an accurate and concise statement as to why this job exists:

Acquire and maintain the required skill level to provide excellent customer service, through contact with customers, and build a friendly environment in which customers are happy to shop.

Responsibilities/ Objectives:

1.         When dealing with customers, maintain a professional, friendly and enthusiastic manner at all times.

2.         Present and display product correctly making full use of all equipment and point of sale materials provided, following guidelines.

3.         Become familiar with The Fragrance Shop’s products to ensure that the correct product information is given to the customer.

4.         Ensure all stock is correctly coded, priced with correct point of sale etc.

5.         Carry out all procedures to a high standard including till operation, deliveries, soiled and damaged goods etc.

6.         Ensure all security procedures are adhered to at all times and respond actively to any breach thereof.

7.         Ensure feedback of relevant information is passed on to the Store Manager, including lost sales.

8.         After achieving a recognised level of competency in any aspect of the job, train other sales consultants.

9.         Ensure that the store is tidy and presentable and conforms with the highest standards of hygiene, cleanliness and health and safety, with particular emphasis to the sales floor.

10.      Continue to develop self and role by studying relevant training materials and store information.

11.      Carry out any other reasonable tasks as requested by the Store Manager / Assistant Manager, maintaining a co-operative and flexible attitude at all times.

The above is a broad definition of the job responsibilities.

It does not take into account of every aspect of the job because of the areas of flexibility, which the job holder may be required to perform.






Managers and colleagues

Cluster and Regional Manager & visitors

Other branches

Head Office generally

To carry out the role of Sales efficiently

Store visits

Obtain/give information

Obtain information










To provide excellent customer service

At all times

Selection Criteria



Education / Training

(Type / Degree)

Good standard of education

Educated to ‘O’ Level standard



Previous retail sales experience

Skills / Knowledge

Interpersonal Skills

Selling skills

Communication Skills